Data have become a central resource in modern agriculture, yet their economic value is often overestimated. According to the European Commission, farms that use integrated data for planning and decision-making achieve more stable results, but the difference emerges only when data are transformed into concrete actions.

In Romania, many farms collect data without exploiting them economically. The lack of interoperability between equipment and platforms generates fragmentation and additional costs. In 2024–2025, farmers reported increased expenses for software subscriptions and digital services, without a clear reduction in operational costs.

Another critical aspect is data ownership and security. Under the European framework for agricultural data, farmers remain responsible for the use and protection of information, yet they depend on external providers for interpretation and storage. This imbalance can limit decision-making autonomy and increase technological dependence.

Looking ahead to 2026, data become a competitive advantage only if they are integrated into a coherent management system. In the absence of a clear cost–benefit assessment, digitalisation risks becoming a hidden cost.

(Photo: Freepik)