Zitec, a leader in the IT and digital marketing market in Romania, announces the development of Agrii Romania's new online store, the most important provider of agronomic services, advanced technologies, and technical advice in the national market. Developed on the Magento 2 platform, the website assists small farmers or individuals with a diverse product catalog and a simple and fast order placement process.

The new online store brings significant improvements to technical infrastructure, order receiving and processing flows, integration with payment and delivery methods, as well as user interface enhancements with a flexible product catalog, advanced filtering, and search functions.

Thus, Agrii Romania responds to the increasingly pronounced need for a buying platform adapted to the specific requirements of consumers and supports them by providing intelligent agricultural products and solutions.

"We already see that digitization is reaching more and more fields of activity. Agriculture, although perceived through a more traditional lens, is a sector as modern as possible at present. However, not only state-of-the-art machinery is needed but also equally current eCommerce solutions for farmers to have easy and fast access to the support they need, whether it's the purchase of agricultural solutions or receiving personalized recommendations," said Alexandru Dobre, eCommerce Director, Zitec.

Operationally, the platform integrates directly with Agrii's internal systems for stock management, invoicing, and delivery. There is greater visibility and control in managing products and customers, and the order processing flow is optimized. All these back-office changes are complemented by concrete improvements at the UI/UX level, ensuring a simple and pleasant shopping experience for each customer.

With the help of the new online platform, customers have quick access to over 1,100 products offered for sale by Agrii Romania. Moreover, these products are promptly delivered to farmers, with packages reaching their destination within two working days of placing the order.

"The magazin.agrii.ro platform is integrated and connected with all currently used marketing platforms, helping us to expand our presence and impact online," said Anca Bucur, eCommerce Product Owner, Agrii Romania.

"Agrii Romania is a trusted partner for farmers in the country. The constant concern for our customers has led us to evolve so that we can always meet their current needs. We found a reliable partner in Zitec; they quickly understood what we wanted and provided all the support for the development of the new eCommerce platform, bringing us closer to our customers," said Alexandru Belei, IT Applications Manager, Agrii Romania.

With 20 years of experience in business solutions development, Zitec is an Adobe Solution Bronze Partner and VTEX implementation partner, providing eCommerce services for important clients in Romania and other European countries. The company's portfolio includes brands such as Flanco, BricoDépôt, iELM, or Arctic.

About Zitec

One of the most prominent end-to-end software development service companies in Europe, Zitec supports the digital transformation of companies in approximately 30 markets, including the USA, Canada, the UK, Romania, Cyprus, Germany, Italy, Denmark, and the Middle East. Zitec is one of the few Romanian companies certified as a Google Cloud Premier Partner, Microsoft Solution Partner - Digital & App Innovation, Microsoft Advanced Specialization – Infrastructure Migration to Azure, Amazon AWS Technology Partner, and provider of the cloud-based VTEX eCommerce solution platform, as well as an Adobe Solution Bronze Partner. Additionally, the company is ISO:9001, ISO:27001, CREST certified and recognized by DNSC as an NIS Security Auditor.